ABC FAMILY ANNOUNCES “RAVENSWOOD,” A “Pretty Little Liars” SPIN-OFF SERIES, AND PICKS UP HIT DRAMA “Pretty Little Liars” FOR A FIFTH SEASON
FROM WARNER HORIZON TELEVISION AND THE CREATIVE TEAM AT “Pretty Little Liars,” “RAVENSWOOD” WILL PREMIERE IN OCTOBER
LEVERAGING THE SOCIAL MEDIA STRENGTH OF “Pretty Little Liars,” THE ANNOUNCEMENT WAS FIRST PUSHED EXCLUSIVELY ACROSS ALL “Pretty Little Liars” SOCIAL MEDIA PLATFORMS WITH UNIQUE CONTENT CREATED FOR EACH SOCIAL SPACE
BURBANK, CA — March 26, 2013 – ABC Family has greenlit the original one-hour drama series “Ravenswood,” a spin-off of their number one- rated series “Pretty Little Liars.” “Pretty Little Liars” has also been picked up for a fifth season it was announced today by Michael Riley, President ABC Family. Both series will be produced by Warner Horizon Television.
Leveraging the strength of the social media phenomenon that “Pretty Little Liars” maintains as the #1 social show on television, the announcement was first pushed exclusively across all “Pretty Little Liars” social media platforms, including Twitter, Facebook, Pinterest, Tumblr, GetGlue, Instagram, YouTube.com and ABCFamily.com. Content unique to each platform was created to build excitement and reveal clues about the new series to its most likely and influential fan base. New “Ravenswood” Facebook and Twitter pages were also created as a place for new fans to go.
From “Pretty Little Liars” executive producers I. Marlene King, Oliver Goldstick, Joseph Dougherty and Leslie Morgenstein, “Ravenswood” will center on a town, not far from Rosewood, PA (the home base of “Pretty Little Liars”), which has suffered under a deadly curse for generations. Five strangers suddenly find themselves connected by this fatal curse and need to dig into the town’s mysterious and terrible history before it’s too late for each of them. The series will premiere on ABC Family following the annual “Pretty Little Liars” special Halloween episode in October 2013.
“‘Pretty Little Liars’ is brand-defining and demo-defining for ABC Family. We are proud to be able to grow the ‘PLL’ franchise in two ways – both by adding additional seasons of the original and by extending the storytelling into a spin-off. ‘Ravenswood’ will become another ‘must-tweet-TV’ series for us,” said Riley. Kate Juergens, Executive Vice President, Original Programming and Development, ABC Family added, “‘Pretty Little Liars’ has maintained the #1 spot in its cable time period in all core women demos since its premiere in 2010 with fans who are passionate, loyal, social and mobile. ‘Ravenswood’ will have plenty of mystery, drama, friendships and suspense that will inspire the same dedication from its fans. We are very excited about both series.”
“Our viewers have an incredible ability to amplify messages and create buzz around things that interest them, including our shows and talent,” said Riley. “In fact, during the season three finale, our viewers made ‘Pretty Little Liars’ the first series episode to amass over 1 million Total airtime Tweets in TV history, accounting for one-third of all Twitter activity in the hour. Many of them also became fans of our new summer drama ‘Twisted,’ which aired as a special sneak peek after the spring finale of ‘Pretty Little Liars.’ With this in mind, we felt it best to announce directly to our passionate and loyal fan base with content unique to the social platforms they visit and let them do what they do best — which is to amplify and engage with our news.”